Red Points

Red Points is a startup founded in 2011 in Barcelona, whose AI-based SaaS platform automatically monitors and removes content infringing brands' intellectual property rights — from counterfeit products sold on online marketplaces to copyright violations on social media and digital content piracy. The company's proprietary algorithms continuously scan the web to identify infringements and trigger automated takedown procedures, drastically reducing the manual work brands' legal and anti-counterfeiting teams would otherwise need to carry out. The company's funding path peaked with a $20.7 million Series C closed in November 2022, led by IRIS Capital, bringing total funding to somewhere between $85 million and $103 million depending on the source. Alongside the round, Red Points obtained B-Corp certification, recognising the company's commitment to high social and environmental standards alongside commercial performance. No new public funding rounds have been reported for 2025-2026, but the company has continued growing: as of April 2026, headcount stood at 324 employees, up from previous years. Red Points operates in the AI-based brand protection market, a segment in constant growth fuelled by the explosion of global e-commerce and the resulting proliferation of counterfeit products on digital marketplaces — a phenomenon pushing more and more brands, especially in fashion, luxury, and consumer electronics, to adopt automated monitoring and anti-counterfeiting tools rather than relying solely on in-house legal teams.