Apaleo

๐Ÿ“‚ Software Enterprise๐Ÿ“ Munich๐Ÿ—“๏ธ Founded: 2017

Apaleo provides hotels and apartment operators with a cloud management core that connects to external software, covering reservations, accounting, payments and automation.

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About Apaleo

Apaleo was founded in 2017 and is based in Munich. Its software handles the operating core of hotels and serviced apartments, including room inventory, availability, bookings, rates and accounting. APIs let operators connect third-party applications and tools built by their own developers. The company charges subscriptions for the management platform and provides integrated transactions through Apaleo Pay. Its published pricing combines a room-based charge with a monthly minimum and separate payment fees. Distribution includes direct sales and an application ecosystem. Company announcements name citizenM, easyHotel, Numa and Limehome among users. Agent Hub was introduced in 2025. In March 2026, Apaleo launched Copilot to handle operational requests through natural language, alongside the existing management functions. Quantified primary rounds add up to โ‚ฌ29 million. Seed investments announced in 2017 and 2018 are excluded from that subtotal because their amounts have not been verified.

The Story

A group of hospitality and software entrepreneurs established Apaleo in January 2017; customer operations began in 2018. The platform addresses the work needed to connect separate hotel systems.

How Apaleo works

Business Model

B2B subscription software, with payment services and integrations for hotels, groups and serviced apartment operators.

Revenue Model

The consulted price list charges โ‚ฌ8 per room per month, subject to a โ‚ฌ400 monthly minimum. Apaleo Pay lists fees starting at 0.6%, depending on service terms.

Products & Services

Key Products

  • Apaleo Open PMS
  • Apaleo APIs
  • Apaleo Pay
  • Agent Hub
  • Apaleo Copilot

Core Use Cases

  • Reservations and inventory management
  • Administration and payment reconciliation
  • Connecting external software
  • Automating hotel operations

Market & Clients

Key Customers

Announcements name citizenM, easyHotel, Numa, Limehome and Falkensteiner; this is not a complete customer list.

Geographic Presence

DE

How Apaleo competes

Competitive Advantages

  • REST APIs and webhooks for internal and external applications
  • Multi-property management within one software core

How Apaleo grows

Growth Strategy

International expansion and platform development supported by the 2024 PSG round, followed by AI product launches in 2025โ€“2026.

Distribution Model

Direct sales through demonstrations and trials; APIs, sandboxes and a marketplace connect developers and operators.

Regulatory Context

For Apaleo Pay, the supplier states PCI DSS and PSD2 compliance and card-data tokenization.

Strategic Insights

  • The 2021 Hotelhero transaction brought expertise in hotel software selection and distribution into Apaleo.
  • Agent Hub and Copilot extend automation through the application ecosystem.

Funding & Investors

Total Funding

โ‚ฌ29M di capitale primario quantificato (4,5 + 4,5 + 20). Totale parziale: seed 2017 e 2018 senza importi pubblici; storico non verificato per tali importi.

Funding Rounds

  • 2021 - Series A: โ‚ฌ4.5M
    Lead: Force Over Mass Capital
  • 2023 - Series A extension: โ‚ฌ4.5M
    Lead: Rockaway Ventures, Serpentine Ventures
  • 2024 - Growth equity: โ‚ฌ20M
    Lead: PSG Equity

Key Investors

RedalpineForce Over Mass CapitalBayern KapitalRockaway VenturesSerpentine VenturesPSG Equity

Founding Team

Founders

Ulrich PillauCo-founder; CEO
Philip von DitfurthCo-founder
Stephan WiesenerCo-founder; CTO
Martin ReichenbachCo-founder; COO nel 2021, CEO nel 2023
Martin ReentsCo-founder; chairman nel comunicato del 2017

Key Executives

  • Ulrich Pillau - CEO
  • Stephan Wiesener - CTO
  • Andre Klan - CFO
  • Florian Montag - SVP Revenue

Key Metrics

Strutture serviteOltre 1.700 (2024)
Unitร  gestiteOltre 85.000 (2024)

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Sources

๐ŸŽ™๏ธ Scalable Podcast โ€” European startup stories ยท ๐Ÿ‡ฎ๐Ÿ‡น in Italian
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