Apaleo
Apaleo provides hotels and apartment operators with a cloud management core that connects to external software, covering reservations, accounting, payments and automation.
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About Apaleo
Apaleo was founded in 2017 and is based in Munich. Its software handles the operating core of hotels and serviced apartments, including room inventory, availability, bookings, rates and accounting. APIs let operators connect third-party applications and tools built by their own developers. The company charges subscriptions for the management platform and provides integrated transactions through Apaleo Pay. Its published pricing combines a room-based charge with a monthly minimum and separate payment fees. Distribution includes direct sales and an application ecosystem. Company announcements name citizenM, easyHotel, Numa and Limehome among users. Agent Hub was introduced in 2025. In March 2026, Apaleo launched Copilot to handle operational requests through natural language, alongside the existing management functions. Quantified primary rounds add up to โฌ29 million. Seed investments announced in 2017 and 2018 are excluded from that subtotal because their amounts have not been verified.
The Story
A group of hospitality and software entrepreneurs established Apaleo in January 2017; customer operations began in 2018. The platform addresses the work needed to connect separate hotel systems.
How Apaleo works
Business Model
B2B subscription software, with payment services and integrations for hotels, groups and serviced apartment operators.
Revenue Model
The consulted price list charges โฌ8 per room per month, subject to a โฌ400 monthly minimum. Apaleo Pay lists fees starting at 0.6%, depending on service terms.
Products & Services
Key Products
- Apaleo Open PMS
- Apaleo APIs
- Apaleo Pay
- Agent Hub
- Apaleo Copilot
Core Use Cases
- Reservations and inventory management
- Administration and payment reconciliation
- Connecting external software
- Automating hotel operations
Market & Clients
Key Customers
Announcements name citizenM, easyHotel, Numa, Limehome and Falkensteiner; this is not a complete customer list.
Geographic Presence
How Apaleo competes
Competitive Advantages
- REST APIs and webhooks for internal and external applications
- Multi-property management within one software core
How Apaleo grows
Growth Strategy
International expansion and platform development supported by the 2024 PSG round, followed by AI product launches in 2025โ2026.
Distribution Model
Direct sales through demonstrations and trials; APIs, sandboxes and a marketplace connect developers and operators.
Regulatory Context
For Apaleo Pay, the supplier states PCI DSS and PSD2 compliance and card-data tokenization.
Strategic Insights
- The 2021 Hotelhero transaction brought expertise in hotel software selection and distribution into Apaleo.
- Agent Hub and Copilot extend automation through the application ecosystem.
Funding & Investors
Total Funding
Funding Rounds
- 2021 - Series A: โฌ4.5M
Lead: Force Over Mass Capital - 2023 - Series A extension: โฌ4.5M
Lead: Rockaway Ventures, Serpentine Ventures - 2024 - Growth equity: โฌ20M
Lead: PSG Equity
Key Investors
Founding Team
Founders
Key Executives
- Ulrich Pillau - CEO
- Stephan Wiesener - CTO
- Andre Klan - CFO
- Florian Montag - SVP Revenue
Key Metrics
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Read AnalysisSources
- Imprint — Apaleo
- About Apaleo — Apaleo
- Series A da 4,5 milioni — Apaleo
- Estensione della Series A a 9 milioni complessivi — Apaleo
- Growth equity da 20 milioni guidata da PSG — Apaleo
- Apaleo Open PMS — Apaleo
- Apaleo APIs — Apaleo
- Apaleo Pay — Apaleo
- Pricing — Apaleo
- Investimento seed Redalpine — Redalpine
- Primo seed e fondazione — Apaleo via Hospitality Net
- Lancio Agent Hub — Apaleo
- Lancio Apaleo Copilot — Apaleo
- Hotelhero exits and founding team joins Apaleo — Apaleo