POLYTAG LIMITED

Plastic recycling has an identity problem: the moment a piece of packaging is thrown into a bin, the information about what it was, where it came from, and how it should be processed tends to disappear. The result is inefficient sorting, material ending up in the wrong streams, and recycling data that is difficult to verify. Polytag has developed a solution based on GS1-approved technology — the international standard for product and supply chain identification — that enables companies to label and track plastic packaging across its entire lifecycle, from production through to collection and sorting. The mechanism relies on QR codes and digital tags embedded in packaging, transmitting readable data throughout the recycling supply chain. This is not simply an operational advantage — it is a direct response to growing regulatory pressure. New European regulations on plastic and extended producer responsibility are imposing increasingly strict traceability obligations on brands. Polytag helps companies meet these requirements proactively, turning compliance from a cost into an opportunity for differentiation. The target customers are consumer goods brands, retailers, packaging manufacturers, and recycling supply chain operators. The B2B model is built around traceability and data services. In a market where credible sustainability requires verifiable data rather than statements of intent, Polytag builds the digital infrastructure that makes recycling measurable, transparent, and scalable.