Pimento

Pimento is a French startup founded in October 2022 by Florent Facq and Tomás Yany, a former Apple AI researcher according to The Next Web. It began as a moodboarding tool for creative teams: users enter a text brief and reference images, and the system generates tailored images, text and colours using fine-tuned open-source models, including Stable Diffusion and Llama, with Mistral AI planned. The product later evolved: it turns briefs, brand identities and campaign data into ad visuals and short social media animations. Its website cited more than 180 brands in its portfolio. On 7 December 2023 it announced a seed of about €3 million led by Partech and Cygni Capital, with angel investors including Julien Chaumond of Hugging Face, Stanislas Polu of Dust and Jean-Charles Samuelian of Alan. In the week of 21 September 2026 Mistral AI announced the acquisition of the team, its third this year; the price is unconfirmed. Mistral said "several million euros"; L'Informé reports about €3.8 million and Sifted €12.7 million in cash and shares. The team joins Mistral's engineering and product units to work on the Vibe assistant; the fate of the ad tool and customers was not specified.