Hotmart
Creator platform born in Belo Horizonte in 2011, with a declared HQ in the Netherlands. It has claimed unicorn status since 2021, after a $130M Series C.
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About Hotmart
Hotmart lets creators and businesses build and sell digital products such as online courses, ebooks and subscriptions. The platform handles hosting, payments, member areas and promotion tools, with several payment methods for international transactions; the model charges commissions on approved sales. Founded in 2011 in Belo Horizonte by João Pedro Resende and Mateus Bicalho, it has a declared HQ in the Netherlands and a European entity in Amsterdam. In 2019 the press reported GIC and General Atlantic taking about 30%; in March 2021 it announced a $130 million Series C led by TCV. Forbes Colombia reported a valuation above $1 billion in 2021, but the company did not disclose a precise value. The current valuation is not verified.
The Story
Hotmart was founded in 2011 by João Pedro Resende and Mateus Bicalho, originating in Belo Horizonte, Brazil.
Products & Services
Key Products
- Piattaforma per vendere corsi, ebook e abbonamenti
- Hosting, area membri e pagamenti internazionali
- Strumenti di promozione
Core Use Cases
- Creating and selling an online course
- Collecting international payments for digital products
Market & Clients
Geographic Presence
Funding & Investors
Total Funding
Latest Valuation
Funding Rounds
- 2021 - Series C: $130M
Lead: TCV
Key Investors
Founding Team
Founders
Key Metrics
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Read AnalysisSources
- Hotmart - homepage — Hotmart
- About Hotmart — Hotmart
- Terms of Use — Hotmart
- Data Privacy Policy — Hotmart
- Four startups are chosen by Buscapé as partners in the program Sua Ideia Vale um Milhão — Buscapé (via PR Newswire)
- Saiba como anda a vida da Hotmart mais de um ano depois de vencer o desafio Buscapé — Startupi
- GIC e General Atlantic compram 30% da Hotmart — Brazil Journal
- Hotmart Company raises US$130 million in investment round led by TCV — Hotmart
- Hotmart Company recebe aporte de R$ 735 milhões liderado pela TCV — Hotmart
- Hotmart, el unicornio que se ha vuelto una fábrica mundial de contenidos — Forbes Colombia
- Hotmart - presentazione aziendale (AWS Summit São Paulo) — Hotmart (via AWS)
- Hotmart reaches the milestone of 26 million users — Hotmart
- Hotmart on Endeavor — Hotmart