tado°
tado° develops thermostats, heat-pump controls and home energy software, including integration with dynamic electricity tariffs.
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About tado°
Munich-based tado GmbH operates under the tado° brand. Founded in 2011, it began with connected heating controls. Christian Deilmann, Johannes Schwarz and Valentin Sawadski are named as co-founders; Munich Startup (2016) also names Leopold von Bismarck, who joined the team later, while Wikipedia lists three. The offering has expanded from thermostats to heat-pump management and electricity use. The acquisition of aWATTar in 2022 added dynamic tariffs. Its Panasonic partnership combines control software with the manufacturer's heat pumps. In March 2026, tado° reported more than 5.5 million connected thermostats, over one million homes served and operating profitability, without disclosing a profit amount. The financing history starts with Target's 2012 investment. Later funding includes €38 million in 2021, €43 million in January 2023 and a €12 million extension that April. Panasonic invested €30 million in March 2025. A proposed public listing through a SPAC merger discussed in 2022 did not complete. The March 2026 company announcement identifies Johannes Schwarz as CEO.
The Story
Established in Munich in 2011 by Christian Deilmann, Johannes Schwarz and Valentin Sawadski; Munich Startup (2016) also names Leopold von Bismarck, who joined the team later.
How tado° works
Business Model
Device sales to consumers and partnerships with energy providers and heating equipment manufacturers.
Products & Services
Key Products
- Smart Thermostat X
- Smart Radiator Thermostat X
- Heat Pump Optimizer X
- tado° App
Core Use Cases
- Home heating control
- Heat-pump optimisation
- Shifting consumption with dynamic tariffs
Market & Clients
Key Customers
European households; in March 2026 the company reported serving more than one million homes.
Geographic Presence
How tado° competes
Competitive Advantages
- Integration between heating control and energy tariffs
- Heat-pump collaboration with Panasonic
How tado° grows
Growth Strategy
Expand home energy management by combining devices, tariffs and heat-pump integrations.
Distribution Model
Device sales and partnerships with manufacturers and energy providers; the 2016 release also documents retail channels.
Strategic Insights
- The aWATTar acquisition extended the offering from control hardware into energy services.
- Panasonic invested after the companies had established their heat-pump collaboration.
Funding & Investors
Total Funding
Funding Rounds
- 2012 - Finanziamento iniziale: €1.5M
- 2013 - Finanziamento venture: $2.6M
- 2014 - Finanziamento venture: €10M
- 2015 - Finanziamento per la crescita: €15.2M
- 2016 - Finanziamento venture: $23M
- 2018 - Aumento di capitale: €43M
- 2021 - Finanziamento strategico: €38M
- 2023 - Finanziamento venture: €43M
Lead: Trill Impact Ventures - 2023 - Estensione del round 2023: €12M
- 2025 - Investimento strategico Panasonic: €30M
Key Investors
Founding Team
Founders
Key Executives
- Sven Hanser - Managing Director
Key Metrics
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Read AnalysisSources
- Legal Information – Imprint — tado°
- Target Partners invests in tado — Target Partners
- Tado company information, funding & investors — Dealroom
- Munich-based tado°, the European leader in intelligent climate control, raises a further €10 million — EU-Startups
- Tado erhält Kapitalspritze in Höhe von 15,2 Mio. EUR — VC Magazin
- Smart Home Vendor tado° Raises $23 Million to Fuel US Expansion, Bringing Funding Total to $57 Million to Date — tado° / PR Newswire
- INVEN CAPITAL is the biggest investor in tado°, the leader in smart thermostats, alongside such global giants as Amazon and Siemens — ČEZ / INVEN Capital
- tado° raises €38 million and announces a partnership with noventic — tado° / INVEN Capital
- Trill Impact Ventures leads the EUR 43M financing round in tado° GmbH — Trill Impact
- Trill Impact’s portfolio company tado° announces additional secured funding, bringing the latest round to 55 million Euros — Trill Impact
- tado° secures £25 million funding from Panasonic — tado°
- tado° Connects Over 5.5 Million Smart Thermostats and Reaches Profitability — tado°
- tado° – Produkte und Innovationen, Sonnenenergie 1/2013 — Deutsche Gesellschaft für Sonnenenergie
- Two months after a €43 million round, smart thermostat maker tado° tacks on another €12 million — Tech.eu
- Energy transition investors fighting to defy SPAC stigma — S&P Global Market Intelligence
- tado° – wohltemperiert im Internet der Dinge — Munich Startup