PRAGMATICA S.R.L. SOCIETA' BENEFIT

The most sophisticated AI systems in the world are only as valuable as their actual impact on the people doing the real work. While much of the attention in enterprise AI has focused on knowledge workers, analysts, and executives with access to sophisticated computing environments, the frontline workers who interact directly with customers, patients, guests, and physical operations have often been left behind by the digital transformation wave. Pragmatica was built around the conviction that this is both a problem and an opportunity, developing qb-OS — an agentic AI operating system specifically designed to empower frontline workers in hospitality, retail, banking, and healthcare. The company was founded by a scientific team based at the CERN campus in Trieste, Italy — a provenance that brings distinctive rigour and intellectual seriousness to the challenge of building AI that actually works in demanding, high-stakes, people-intensive environments. Rather than deploying generic productivity tools adapted from office contexts, Pragmatica has developed a suite of vertical solutions that address the specific operational realities of each sector it serves. The product portfolio reflects this sector-specific approach. qb-smart handles workforce management, helping organisations schedule, coordinate, and support their frontline teams with intelligence that goes well beyond basic calendar logic — incorporating real-time context, skill matching, and predictive demand signals to deploy people where they are most needed. qb-CleanOps applies the same agentic approach to operational oversight in hospitality environments, tracking the status of cleaning and maintenance tasks with a granularity that manual supervision systems struggle to achieve. qb-hotel addresses the full complexity of hotel operations — from digital concierge functions to real-time multilingual guest communication and translation — giving hospitality staff the information and support they need to deliver exceptional service even in linguistically and operationally complex situations. qb-data provides analytics that surface actionable insights from the operational data generated across these workflows, turning the raw output of frontline operations into intelligence that managers can act on. And qb-adventures extends the platform into leisure and tourism contexts, where the same principles of frontline empowerment apply in settings ranging from adventure parks to cultural venues. Across all these applications, the common thread is what Pragmatica calls the PotenziaME philosophy — AI that amplifies human capability rather than replacing it. Frontline workers given the right information at the right moment, in a format they can act on, perform better and feel more supported. That is particularly significant in hospitality and healthcare, where the quality of human interaction is the product and where the wellbeing of frontline staff is directly connected to the quality of outcomes for the people they serve. Pragmatica's growth strategy is built on partnerships and ecosystem development, reaching the frontline industries it serves through trusted operator and integrator relationships.