Nous (UK)

Nous is a London-based startup founded in 2021 by Greg Marsh, previously co-founder of onefinestay (acquired by Accor in 2016). Its product is an AI agent for households: it finds cheaper deals, switches providers, cancels subscriptions, completes forms, flags unfavourable contract terms, manages family calendars and books tradespeople and appointments, acting on the user's behalf once authorised and combining large language models with rules-based logic for financial actions. It operates as an Appointed Representative of Stubben Edge & Partners, which is FCA-authorised. The Premium plan costs £6.99 per household per month. According to the company, almost 250,000 UK homes use the service. On October 26, 2026 it announced $17 million of funding from Heartcore Capital, Mosaic Ventures (an existing seed investor), Chalfen Ventures, Joyance Partners, Bain Future Back Ventures and angel investors; in 2022 it had raised a $9 million seed. Not to be confused with the Italian foodtech company NOUS Energy, which has a separate profile in the database.