Zego

๐Ÿ“‚ Fintech๐Ÿ“ Londra๐Ÿ—“๏ธ Founded: 2016

British FinTech for gig workers: flexible insurance and payments solutions for drivers, couriers and delivery workers.

Europe's most interesting startup stories. Every week.

No spam. Unsubscribe anytime.

Podcast Episode

๐ŸŽ™๏ธ Deep Dive

EP 29 - Unicorn Files - Zego

Listen to the episode

About Zego

Zego is a London-based insurtech company founded in 2016 that was built from the ground up to serve the gig economy โ€” a fast-growing workforce segment for which traditional insurance products simply had no adequate solution. The company offers flexible vehicle insurance for delivery couriers, ride-hailing drivers, and commercial fleet operators, with coverage that can be activated by the minute, by the day, or as an annual policy, adapting to the irregular and unpredictable working patterns that define the gig economy. The founding insight was precise: the gig economy had created a category of worker who occupied a gap between personal and commercial vehicle use that existing insurance products could not fill. A food delivery driver using their personal car for commercial Deliveroo runs in the evenings was not covered by their standard personal policy during those working hours, because personal motor insurance explicitly excludes commercial activity. Purchasing full commercial insurance for the entire year was economically irrational for drivers who worked only a few evenings per week. Zego bridged that gap with pay-as-you-go commercial coverage that activates when drivers are working and switches off when they are not โ€” a product that did not exist before and that the gig economy's growth made necessary. Underpinning the business is telematics technology that tracks how, when, and where vehicles are being driven. This behavioral usage data allows Zego to price risk far more accurately than traditional underwriters relying on annual averages and static demographic risk categories. Safe drivers are rewarded with progressively lower premiums, creating an incentive structure that rewards better behavior on the road โ€” an outcome beneficial to drivers, to road safety outcomes in aggregate, and to Zego's own loss ratios. For commercial fleet operators, the platform provides detailed dashboards and driver behavior analytics that help operations teams identify patterns of risky driving before accidents occur, reducing both insurance costs and the human consequences of preventable incidents. In 2021, Zego became the UK's first insurtech unicorn after raising $150 million in a Series C round led by DST Global, placing the company's valuation at $1.1 billion. The designation confirmed that technology-native insurance built around behavioral data could construct a genuinely sustainable and scalable business in segments that traditional insurance had served poorly. Zego has since sold millions of policies across multiple European markets, extending its flexible coverage model to the gig workers and commercial fleets that are now a permanent feature of the European economic landscape.

The Story

Founded by Harry Lambert and John Dickens, Zego emerged from understanding the financial challenges gig workers face. The platform provides accessible financial services built specifically for the gig economy workforce.

How Zego works

Business Model

Insurance underwriting and distribution with flexible pricing models.

Revenue Model

Premiums from usage-based and annual policies; telematics data services.

Products & Services

Key Products

  • Assicurazione a consumo
  • Assicurazione annuale per flotte
  • Zego Sense telematica

Core Use Cases

  • Assicurazione flessibile per conducenti di gig economy
  • Assicurazione flotte per aziende
  • Determinazione del rischio basata sulla telematica

Market & Clients

Key Customers

Over 200,000 insured vehicles in five countries.

Geographic Presence

GBFRESNLBE

How Zego competes

Competitors

MarshmallowAmmiraglioInshur

Competitive Advantages

  • Usage-based pricing
  • Telematics technology
  • Tailored products for the gig economy

How Zego grows

Growth Strategy

Expand across Europe, collaborate with gig economy platforms and fleet operators, and develop new telematics-based products.

Distribution Model

Direct online sales and partnerships with delivery platforms.

Moat (Defensibility)

Proprietary telematics and claims data; regulatory licenses.

Regulatory Context

Regulated by the FCA and subject to insurance regulations in each country.

Key Risks

  • Underwriting risk
  • Regulation of the gig economy
  • Competition from established operators and new entrants

Strategic Insights

  • Flexible insurance products can unlock new customer segments.
  • Combining telematics with insurance improves pricing.

Funding & Investors

Latest Valuation

$1.1B (2022)

Funding Rounds

  • 2021 - Series C: $150M
    Lead: DST Global
  • 2019 - Series B: $42M
    Lead: Balderton Capital

Key Investors

DST GlobalGeneral CatalystBalderton Capital

Founding Team

Founders

Sten SaarCoโ€‘founder & CEO
Harry FranksCoโ€‘founder
Stuart KellyCoโ€‘founder

Key Executives

  • Sten Saar - CEO

Key Metrics

Polizze emesse17M+ (2021)
Veicoli assicurati200.000+ (2021)
Paesi5 (2021)

Lessons from Zego

  • Industry expertise helps develop relevant solutions.
  • Early-stage capital can accelerate regulatory compliance.

Similar Startups

๐Ÿ“ london

Marshmallow

British InsurTech: makes car insurance quick, simple and fair using data and AI to provide personalized quotes in minutes.

Read Analysis
๐Ÿ“ london

Checkout.com

London payment infrastructure: processes billions in transactions, trusted by global enterprises and fintech companies.

Read Analysis
๐Ÿ“ london

Revolut

London fintech unicorn: 30M+ users, multi-currency accounts, investment trading and insurance, revolutionizing banking for mobile generation.

Read Analysis

Sources

๐ŸŽ™๏ธ Scalable Podcast โ€” European startup stories ยท ๐Ÿ‡ฎ๐Ÿ‡น in Italian
Spotify ๐ŸŽง Apple