Yocabè

Yocabè is an Italian startup founded in 2017 in Naples that developed a SaaS platform to help brands and retailers sell efficiently across major online marketplaces — Amazon, eBay, Zalando, Miinto, and others — from a single integrated interface. The problem it solves is real and complex: managing a product catalogue across multiple marketplaces requires synchronising prices, inventory, orders, and product listings across platforms with different formats and rules — an activity that quickly becomes unmanageable without dedicated tools. Yocabè automates this process: the brand uploads its catalogue once to the platform, which distributes, optimises, and synchronises it across all connected marketplaces in real time. The platform also includes analytics tools to monitor performance by channel and optimise pricing and positioning strategy. Yocabè primarily targets Italian fashion and lifestyle SMEs — a segment with strong presence on European marketplaces but often lacking the resources to manage multichannel complexity.