WETACOO S.R.L.

Moving, temporary storage, logistics for furniture and bulky items: these are activities that millions of people and businesses face every year with inadequate tools. The traditional market is fragmented between local operators that are difficult to compare, opaque pricing, and processes that require multiple phone calls and on-site visits. Wetacoo, a Roman startup with offices in Milan and Turin, has built a digital platform to manage this complexity with just a few clicks. The offering covers three core services: storage, removals, and logistics — all manageable through a digital interface that makes the experience comparable to purchasing any other service online. The keyword is simplicity: no phone calls needed, clear quotes, and a service tailored to the client's specific needs — whether that means leaving furniture in storage for a few weeks during a house move or managing the logistics of a corporate relocation. The B2B model integrates with the consumer one: on one side, private individuals changing homes; on the other, companies managing office relocations, equipment storage, or furniture logistics for offices and commercial spaces. A presence in three key cities across northern and central-southern Italy allows Wetacoo to operate at national scale with a reliable transport network. In a segment where digitalization is still limited and the user experience is often frustrating, building a clean interface and a streamlined process is in itself a meaningful competitive advantage.