VIVIAN LAB

Menopause affects half of the world's population, yet for decades it remained one of the most underexplored areas of health innovation. Women going through this phase face a constellation of symptoms - weight gain, hot flashes, sleep disturbances, anxiety and depressive states, reduced libido, cognitive difficulties - that combine differently in each individual, and that conventional health pathways often address in a fragmented or inadequate way. VIVIAN LAB chose to work in this space with a structured, expert-designed programme that treats menopause as a complex condition requiring an integrated and personalised response. The approach is natural but evidence-based: instead of prescribing standard medications or protocols, the programme builds a tailored pathway for each user that takes into account the predominant symptoms, lifestyle, personal preferences, and existing health conditions. This can translate into nutritional guidance, sleep quality strategies, stress management techniques, and adapted physical activity - all coordinated and monitored over time by specialised professionals. The potential market is enormous. Across Europe, millions of women go through the menopausal transition every year, and the vast majority do so without adequate support, often unaware that effective, scientifically grounded pathways exist for managing symptoms meaningfully. The growth of the femtech sector is finally bringing attention and resources to this space, but most existing solutions focus on other life phases such as fertility or pregnancy. VIVIAN LAB's positioning is specific and defensible: menopause as an area of specialisation requires different clinical expertise, a different communication approach, and a deep understanding of the psychological and physical dynamics of this phase. Collaboration with laboratories, researchers, and healthcare facilities in the life science sector lends the programme a clinical credibility that generalised wellness apps cannot offer. The B2B personalised services model also opens pathways to partnerships with health insurers, corporate wellness programmes, and clinical facilities looking to offer their patients a structured menopause pathway. In a sector where attention has finally arrived, VIVIAN LAB is well positioned to build on a niche that is, in reality, a mass market.