Univid AB

Webinars have become one of the most important channels in the modern marketing and communications mix, but the platforms that have dominated the space for years have often lagged behind what practitioners actually need. Too many tools offer basic video streaming without the engagement features, branding flexibility, analytics depth, or marketing integration that make a webinar genuinely effective as a lead generation and customer relationship tool. The result has been a category of events that frequently underperform their potential — technically functional broadcasts that fail to create the kind of interactive, memorable experience that drives the outcomes marketers are trying to achieve. Univid was built to close that gap. The platform allows brands to design, go live, and engage their audiences in 60 seconds, removing the technical friction that has historically made professional webinar production feel like a specialist task requiring significant preparation time and technical knowledge. This speed to launch is matched by depth: Univid provides engagement tools, audience interaction features, analytics, and marketing integrations that experienced practitioners need to extract maximum value from every live event they run. The combination makes it accessible to teams running their first webinar and powerful enough for teams that have been running webinars at scale for years. The platform's impact on audience engagement is reflected in its retention numbers. According to a 2025 survey, 97 percent of Univid users choose to use the platform again — a figure that speaks both to the quality of the product experience and to the satisfaction of audiences whose interactions with the platform were positive enough to make organisers want to repeat them. Companies that have migrated from established incumbents like GoToWebinar report meaningful improvements in both the quality and commercial impact of their webinar programmes. The marketing dimension of the platform is a genuine differentiator. Univid helps brands not just host events but launch their offerings with maximum impact — with tools designed to convert webinar attendance into measurable downstream action, whether that means lead capture, sales pipeline activation, or customer education outcomes that reduce churn. The platform's analytics give marketing teams a clear view of what worked, who engaged, and what drove the results they care about. Univid's growth strategy is built on partnerships and ecosystem development, embedding its webinar infrastructure into the broader marketing technology stacks that organisations rely on. For brands looking to make their virtual events feel less like broadcasts and more like genuine experiences — events that people actually want to attend and that deliver measurable commercial value — Univid has become an increasingly compelling choice.