tubics GmbH

๐Ÿ“‚ Hardware & Deep Tech๐Ÿ“ Vienna๐Ÿ—“๏ธ Founded: 2017

Leading YouTube agency in the German-speaking market, combining certified YouTube experts, AI tools, and data-driven strategies to grow brand channels.

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About tubics GmbH

YouTube is the world's second-largest search engine and one of the most powerful organic marketing channels available to brands that invest in it seriously. The platform reaches billions of users globally, drives significant purchase intent, and builds the kind of long-term audience relationships that paid advertising alone cannot create. Yet most companies still treat YouTube as an afterthought โ€” uploading videos without the strategic foundation, technical optimisation, or systematic audience development needed to build a channel that delivers measurable business results. The gap between the scale of the opportunity and the quality of most brands' YouTube execution is enormous, and it is precisely that gap that tubics GmbH has built its business to close. tubics is the leading YouTube agency in the German-speaking market, combining certified YouTube expertise, proprietary AI-powered tools, and rigorously data-driven strategies to help brands grow their channels with purpose and precision. The agency operates as a full-service partner for every stage of a brand's YouTube journey โ€” from the initial strategic assessment and channel architecture decisions through ongoing content planning, SEO optimisation, metadata management, audience development, and performance analysis. The SEO and optimisation dimension of the work is particularly important and often underappreciated by brands managing their YouTube presence without specialist support. YouTube's search and recommendation algorithms are sophisticated, and the factors that determine which videos surface for which queries โ€” titles, descriptions, tags, thumbnails, chapter markers, closed captions, end screens, and a range of engagement signals โ€” require consistent, expert attention. tubics' AI tools allow the agency to analyse these factors at a scale and speed that would be impossible through manual methods, identifying the patterns that separate high-performing content from content that generates views but fails to drive the business outcomes the client actually cares about. tubics serves brands across the spectrum of sophistication and scale โ€” from companies making their first serious investment in YouTube as a marketing channel to established global organisations seeking to professionalise and systematically expand their existing presence. The agency's approach is deliberately tailored to the specific requirements of each client, recognising that the right YouTube strategy for a direct-to-consumer brand looks very different from the right strategy for a B2B technology company building thought leadership. The growth strategy is built on partnerships and ecosystem development, with tubics building relationships with complementary digital marketing service providers and technology platforms that serve the same brand audiences. For any brand that has decided to take YouTube seriously as a marketing investment, tubics provides the expertise, tools, and ongoing management that turn that investment into measurable results.

The Story

the nostra missione is far sรฌ that YouTube funzioni for the imprese. Tubics is a startups viennese fondata in the 2017 from Claudia Eder, Matthias Funk and Matthias Posch.

How tubics GmbH works

Business Model

B2B model based on services and solutions customized for companies.

Revenue Model

Recurring revenues from subscription fees or software licenses.

Products & Services

Key Products

  • i servizi sono progettati per soddisfare le esigenze specifiche delle aziende
  • entitร  globali

Core Use Cases

  • Integrazione di interfacce touch in prodotti fisici.

Market & Clients

Key Customers

Full-service YouTube agency Success on YouTube for leading brands.

Geographic Presence

FRPTGBAT

How tubics GmbH competes

Competitive Advantages

  • Ability to customize the offering based on customer needs.
  • Declared technological differentiation on the product.

How tubics GmbH grows

Growth Strategy

The growth strategy appears to be linked to partnerships and ecosystem development.

Distribution Model

Direct distribution with a consultative sales approach.

Moat (Defensibility)

The defendable advantage seems to rely on proprietary technology or know-how.

Funding & Investors

Funding Rounds

  • 2022 - Seed: 18
  • - Other: โ‚ฌ1.4 m

Founding Team

Key Executives

  • Matthias Funk CEO - CPO
  • Co-Founder Peter Rathmayr - Head of
  • Growth Anna Martynova - Head of
  • Operations Nenad Petkovic - Head of
  • Development Matthew Cloy - Head of
  • Operations Nenad Petkovic Head - Head of

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Sources

๐ŸŽ™๏ธ Scalable Podcast โ€” European startup stories ยท ๐Ÿ‡ฎ๐Ÿ‡น in Italian
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