TRUSTY SOCIETA' A RESPONSABILITA' LIMITATA SOCIETA' BENEFIT

Food sustainability has become a regulatory obligation as much as a strategic priority for companies across the agri-food supply chain. But navigating certifications, constantly evolving European regulations, and growing consumer demands for transparency is a complex undertaking that requires specialized expertise and the right technological tools. Trusty, a benefit company based in Pianella, positions itself as the digital ecosystem that helps businesses manage this complexity. At the heart of the offering is an end-to-end traceability platform that tracks food products throughout the entire supply chain, from field to table. This is not simply a data recording system but a tool that integrates sustainability compliance management, certification support, and the ability to communicate a product's or company's environmental and social credentials in a transparent and verifiable way. Trusty's customers are agri-food supply chain companies that must meet increasingly stringent regulatory requirements — such as the European Deforestation Regulation or the Corporate Sustainability Due Diligence Directive — while also looking to leverage their sustainability commitments as a competitive differentiator. The market is broad: it includes agricultural producers, processors, distributors, and retailers, all potentially subject to the same regulatory and market pressures. The business model is B2B, built on customized services and solutions. Trusty does not offer technology alone but also specialized expertise and operational partnerships along the supply chain, combining digital tools with advisory services to guide companies through a compliance journey that is simultaneously technical, regulatory, and strategic.