Too Good To Go

Too Good To Go is the Danish app that transformed fighting food waste into a daily behaviour for tens of millions of people. Founded in 2015 in Copenhagen, the platform connects restaurants, bakeries, supermarkets, and other businesses with consumers who can buy at a discounted price (generally one third of the value) "magic bags" — surprise bags containing the day's unsold food that would otherwise go to landfill. The scale achieved is impressive: 120 million registered users, 180,000 active partners across 19 countries spanning Europe, Australia, and North America, estimated annual revenues of around $610 million. In just the first seven months of 2025, 8.1 million meals were saved — 67% more than the same period in 2024. Profitability is improving: in 2024, EBITDA before special items was €10.6 million (up from €7.5 million in 2023). Too Good To Go built one of the densest networks in European food retail, with partnerships including Whole Foods, Eataly, and Circle K in North America. Growth in the United States, where expansion accelerated in 2025 with the addition of 30+ new cities, represents the next scale market for a mission that has remained consistent from day one.