Tier Mobility

European cities have a last-mile mobility problem that traditional public transport struggles to solve: the distance between a metro or tram stop and the final destination is often long enough to discourage the use of collective transport, pushing people back toward private cars. Tier Mobility built its reason for being around this gap, deploying shared electric scooters, bikes, and mopeds across more than 150 European cities. Founded by Lawrence Leuschner, Julian Blessin, and Matthias Laug and headquartered in Berlin, Tier is one of the most relevant players in the shared micro-mobility segment in Europe — a market that has seen explosive growth but also significant operator consolidation. The model is free-floating: vehicles distributed throughout the city, bookable and unlockable via app, with pay-per-use or subscription pricing. The business model combines mobility revenues — pay-per-use payments and subscriptions from end users — with agreements with municipal administrations, which often regulate the number of vehicles and operating conditions through licensing contracts. This dual relationship with citizens and institutions is one of the structural elements of the micro-mobility business: operating in cities requires a close relationship with local authorities, who have an interest both in reducing car traffic and in maintaining order in public spaces. Tier has positioned itself as a sustainable alternative to private transport, with an all-electric vehicle offering that aligns with the low-emission city narrative increasingly central to European urban policy. Presence in 150 cities is an indicator of the ability to scale across diverse markets and to build the institutional relationships required in each local context. The shared micro-mobility market is still in a consolidation phase, with significant pressure on operational profitability driven by the costs of maintenance, charging, and fleet management. Tier has navigated this market maturation phase while maintaining one of the strongest positions in the European sector.