Supermetrics

Supermetrics is a Finnish SaaS platform founded in 2009 in Helsinki by Mikael Thuneberg, which solved one of the most frustrating problems in digital marketing: aggregating data from dozens of different advertising and analytics platforms — Google Ads, Meta, TikTok, LinkedIn, Salesforce, HubSpot, and hundreds of others — into one place where it can be analysed and reported. Before Supermetrics, marketing teams spent hours every week manually exporting data from each platform and pasting it into Excel spreadsheets. The product integrates directly with Google Sheets, Looker Studio, BigQuery, Snowflake, and other data warehouses — allowing marketers and analysts to build automated reports and real-time dashboards without writing a single line of code. With over 700,000 users in 120+ countries and connectors for 100+ data sources, Supermetrics has become the standard infrastructure for marketing analytics at digital agencies and SME marketing teams. In 2021, Supermetrics raised €150 million in a growth round from Highland Europe, reaching a valuation of over €1 billion — a Nordic marketing tech unicorn. The platform continues to expand its connector catalogue and has integrated AI features for automated anomaly detection and insight generation from aggregated data.