Studio Seagrass ApS

Room acoustics is a problem that anyone working from home or living in open-plan spaces knows well: sound propagates freely, surfaces reflect it back, and the result is an acoustic environment that negatively affects concentration and well-being. Studio Seagrass ApS, a Danish company operating under the Søuld brand, tackles this problem with an unusual answer: innovative acoustic products made from seagrass — a natural material with excellent sound-absorbing properties and a sustainability profile that is difficult to match. Seagrass is collected from the Danish coastline, where it deposits naturally after storms. Traditionally considered waste, this material is transformed by Søuld into panels and design objects that improve room acoustics while addressing the aesthetic dimension with careful attention to detail. The result is a product line that sits at the intersection of Scandinavian design, material sustainability, and acoustic functionality. The business model is B2B, targeting brands, companies, and creative teams looking for design solutions with a strong sustainability narrative. In a market where material sourcing and environmental impact have become meaningful sales arguments, Søuld offers something genuine: a story of circularity and local resource valorization that translates into a quality physical product. The market for sustainable design products and acoustic solutions for residential and workplace environments is growing, driven by the rise of remote work and the spread of open-plan spaces that amplify acoustic problems. Studio Seagrass enters this context with an offering that combines technical performance, aesthetics, and sustainability in a way that competitors working with synthetic or conventional materials find difficult to replicate.