Storytel

Storytel is one of the world's leading audiobook and eBook streaming services, founded in 2005 in Stockholm. Over twenty years, the Swedish startup built one of the world's largest digital audio libraries — over 1.8 million titles in dozens of languages — and a subscription model that transformed book consumption into an on-demand experience accessible everywhere, covering everything from international bestsellers to local fiction in every market. Growth in 2025 was solid: in Q3, Storytel surpassed 2.6 million paying subscribers — 9% growth year-on-year at constant exchange rates — with quarterly revenues exceeding one billion Swedish kronor for the first time. Even more significant is the profitability improvement: adjusted EBITDA grew 26% to SEK 224 million in Q3 2025, with a 22.1% margin — a company record. Storytel is listed on the Stockholm Stock Exchange and operates in 25+ markets. The model is based on monthly all-you-can-listen subscriptions that include unlimited access to the audio library and, in many markets, also eBooks. Differentiation from Audible (Amazon) comes through depth of local catalogue — Storytel invests significantly in audio content production in Swedish, Danish, Norwegian, Finnish, and major European languages — and a continuously evolving platform with personalisation and recommendation features.