Staffbase

Reaching a truck driver, a factory floor worker, or a retail associate with a relevant company message has always been a hard problem. Emails reach people at desks, physical notice boards get ignored, and middle managers pass information along incompletely. Staffbase was founded in Chemnitz, Saxony, with a concrete answer to this challenge: an internal communications platform that reaches all employees — screen-based or not — through a mobile app, a modern intranet, and newsletter tools. The platform integrates multiple channels in a single environment. The mobile app lets workers without fixed workstations receive communications, access company documents, and interact with colleagues. The web intranet serves office-based employees. Editorial newsletter tools allow communication teams to produce professional content without technical skills. Content personalization by role, location, and language enables organizations like McDonald's or Lufthansa to send the right message to the right person at the right time. Staffbase targets large organizations with distributed workforces and a high proportion of employees without desks — the so-called deskless workers, who make up roughly 80% of the global workforce but are systematically excluded from the internal communication flows designed for office-based staff. Founded by Martin Böhringer and Frank Wolf, Staffbase has established itself as the European leader in the employee communication segment, with clients including Aldi, McDonald's, and Lufthansa. The business model is SaaS with pricing based on headcount — a structure that scales naturally with client size. Staffbase addresses a pain point that every large organization feels acutely: the ability to build company culture, strategic alignment, and a sense of belonging when the workforce is spread across hundreds of locations and dozens of countries. This is not just about information delivery but about engagement — and the gap between what companies want to communicate and what actually reaches employees remains stubbornly wide.