Sortlist

Sortlist is a B2B platform founded in 2014 in Wavre, near Brussels, helping businesses find and select marketing, communications, and digital development agencies through an AI-powered marketplace that matches each client's specific needs to the most suitable provider within a network of over 80,000 verified professionals. The company's funding path saw a Series B closed in September 2021, bringing total funding raised to approximately $15.9 million (€13.6 million per other sources) across three rounds. December 2025 brought a significant M&A move: a merger with Overloop AI, an integration expanding the platform's capabilities in AI applied to matching supply and demand for marketing services. As of May 2026, headcount stood at 96 employees, while the company continued posting revenue growth above 40% year-over-year, expanding its network of verified professionals and pursuing strategic expansion into the MENA region (Middle East and North Africa), a market with more favourable growth characteristics than more mature European markets. Sortlist positions itself in the B2B marketplace connecting businesses with marketing agencies, a market historically characterised by opaque selection processes based on personal networks rather than objective evaluation criteria. The platform aims to close this gap by offering price transparency, verified reviews, and a data-driven matching process, a model responding to growing client demand for more efficient, measurable procurement processes even in marketing services.