reMarkable

reMarkable is a startup founded in 2013 in Oslo by Martin Sandsmark, Magnus Heimsjo, and Magnus Haug Wanberg, which built a line of e-paper tablets designed for note-taking and reading with the tactile and visual feel of paper, without the distractions typical of a traditional screen with notifications, apps, and multimedia content. The product is explicitly positioned for those seeking a "distraction-free" writing and reading tool, a niche but loyal segment within the digital device market. Unlike many hardware startups that burn cash for years before reaching profitability, reMarkable built a solid financial model with modest capital raised — just $15 million across two rounds from 11 investors. The company's 2024 financials show notable results: about 791,000 devices sold during the year (up from 672,000 the previous year), 568,000 paying Connect subscribers (up from 338,000), revenue of $434.3 million, and net profit of $24.7 million. In October 2024, parent company reMarkable Invest AS issued a NOK 500 million senior secured floating-rate bond, listed on Oslo Børs — a step the company described as preparation for a possible future stock market listing. On the product front, September 2024 saw the launch of the reMarkable Paper Pro, featuring an 11.8-inch colour display and adjustable reading light, followed on September 3, 2025 by the Paper Pro Move, a more compact 7.3-inch version designed for greater portability. reMarkable remains a Norwegian case study in how a niche hardware product can achieve solid profitability by building a subscription ecosystem around a distinctive physical device.