Quantilope

Quantilope is an AI-based market research SaaS platform founded in Hamburg in 2014, automating advanced market research methods — from concept testing to brand tracking and consumer insight generation — replacing processes traditionally outsourced to research agencies with a self-service platform accessible to in-house marketing and insight teams. Financially, quantilope closed a $28 million Series B in January 2024, led by Digital+ Partners with participation from Dawn Capital, Senovo, and Surplus, bringing total funding to approximately $40 million across seven rounds. 2025 brought significant industry recognition: quantilope was ranked #1 in Market Research Technology in Greenbook's GRIT Business and Innovation Report, thanks to innovations such as quinn (its Category Entry Point generator), AI probing features for open-ended response analysis, and quantilabs. In August 2025, the company launched quantilabs, an exclusive innovation hub dedicated to client co-creation and testing new features before wider release. In April 2026 came the Ad Optimizer, an AI-driven research solution designed to help brands refine their advertising strategies through faster, cheaper predictive testing compared to traditional methods. Quantilope operates in the AI-automated market research space, a segment in strong transformation, where self-service tools are progressively eroding demand for research manually conducted by traditional agencies, pushing brands toward faster, cheaper insight cycles integrated directly into marketing and product decision-making.