PROMAMA S.R.L.

Becoming a parent should not mean giving up a career. Yet for thousands of working mothers in Italy, maternity still too often translates into a professional discontinuity that is difficult to recover from — missed promotions, reduced roles, interrupted growth trajectories. Promama, founded in Lavagna, aims to change this paradigm. The platform connects professional mothers, women, and parents with family-friendly companies that have made inclusion and flexibility a structural element of their organisational culture — not an occasional concession. The mechanism is that of a safe space: an environment where professionals can seek work opportunities without fear that parenthood will count against them, and where companies can signal concretely their commitment to work-life balance policies. In parallel, Promama supports professionals along their growth journey, offering tools and resources to navigate the transition between family life and career. The B2B model targets companies that want to attract and retain qualified female talent, positioning themselves as an employer of choice for those seeking flexibility without sacrificing professional ambition. In a country where the rate of workforce departure after the first child remains among the highest in Europe, Promama addresses a systemic problem with a concrete proposition: not changing mothers, but changing the system that penalises them.