PROHMED S.R.L.

The relationship between doctor and patient has historically been asymmetric: the doctor holds the knowledge, the patient presents the symptoms, and communication between the two happens in brief windows separated by long intervals. Prohmed, a startup based in Verona, has developed a digital platform that works to reduce this asymmetry on two fronts. On one side, it supports patients in their prevention journey and health monitoring; on the other, it facilitates the relationship with their doctor through a mobile application designed to make communication more continuous, structured, and informed. Prevention is at the heart of the proposition: rather than waiting for a problem to become serious, Prohmed equips patients with the tools to understand their own health data, follow personalised prevention pathways, and interact with their doctor more effectively. Artificial intelligence enters this process as a support tool for the clinician, not as a replacement: the doctor remains at the centre of decisions, but with better data and a more sustained relationship with the patient. The target audience includes healthcare facilities, general practitioners and specialists, and patients interested in a more proactive approach to their own health. The B2B model targets healthcare operators and facilities looking to offer their patients advanced digital tools. In an Italian healthcare system under pressure, where preventive medicine remains underdeveloped relative to its potential, Prohmed builds the digital infrastructure for a more modern and effective doctor-patient relationship.