Nosto

Nosto is a SaaS platform founded in 2011 in Helsinki providing AI-based personalisation, search, and merchandising solutions for e-commerce. The product analyses online store visitor behaviour in real time to automatically personalise product recommendations, search results, and displayed content, aiming to increase conversions and customer loyalty. Nosto now serves over 1,500 brands in more than 100 countries, positioning itself as a reference provider in the e-commerce personalisation segment, a market where it competes with players like Dynamic Yield and Bloomreach. The platform received "High Performer" recognition in the personalisation engine category of G2 Crowd Reports for the 19th consecutive time, along with mentions such as "Best Meets Requirements" and "Grid Leader" in the Spring 2025 edition. Financially, Nosto has raised a total of between $15.7 and $32.8 million depending on the source, with investors including OpenOcean, Wellington Partners Venture Capital, and Idinvest Partners; the last known public round dates back to a $16 million financing in 2023 aimed at launching the personalised search feature within its Commerce Experience Platform (CXP). The company's revenue fell to $19.6 million in 2025, down from $27.4 million in 2024 — a figure likely reflecting growing competitive pressure in the e-commerce personalisation segment, where AI-native features embedded directly into e-commerce platforms (like Shopify) are squeezing margins for specialised third-party vendors. Nosto is a co-founding member of the Agentic Commerce Alliance, an initiative bringing together various sector players to define common standards for the era of commerce enabled by autonomous AI agents — a sign of the company's intent to remain relevant in the next evolutionary phase of personalised e-commerce.