Nord Security

Vilnius, Lithuania. From this Baltic city emerged one of the world's most recognizable consumer cybersecurity groups. Nord Security operates NordVPN, one of the most widely used VPN services globally, alongside NordPass for password management and NordLocker for file encryption. The company was founded by Tom Okman and Eimantas Sabaliauskas with the goal of building digital privacy products that anyone could use, not just those with advanced technical knowledge. The historical moment was favorable: the Snowden revelations, Facebook data scandals, and growing awareness of the risks of unprotected browsing created mass demand for privacy protection tools. NordVPN captured this demand with a well-designed product, effective communication, and an aggressive distribution strategy — including significant investment in marketing across YouTube, podcasts, and content platforms. The business model is based on subscriptions for both B2C and B2B customers, with plans ranging from monthly to annual and multi-year commitments. The product suite expanded to address the needs of different segments: consumer users seeking privacy and access to geographically restricted content, and businesses seeking solutions to protect their remote employees' browsing. Nord Security demonstrated that building a global digital products company from the Baltic ecosystem is not only possible but scalable, opening the door for a generation of Lithuanian and Latvian tech startups.