NativeWaves AG

Anyone who has watched a football match on a streaming platform knows the problem well: the experience is flat, identical for everyone, lacking the layers that make traditional television still irreplaceable for certain events. NativeWaves AG has set out to build the technological infrastructure that allows broadcasters and OTT operators to overcome this flatness, transforming the consumption of live events into a personalised, multi-dimensional experience. The proposition is concrete: NativeWaves provides tools for multi-view — giving viewers the ability to choose their camera angle, follow real-time statistics, switch commentary language, or activate differentiated audio experiences, all integrated into the broadcaster's existing video workflow. The model is based on professional services and bespoke solutions, meaning each implementation is adapted to the client's infrastructure. The natural targets are broadcasters, content providers, media platforms, and OTT operators — organisations managing large volumes of live content that seek a competitive edge in a market where the battle for viewer attention is also won through the quality of experience. Content monetisation is the other lever: more engaging experiences open doors to premium advertising formats, tiered subscriptions, and upselling of additional content. In a media industry where audience fragmentation is structural, NativeWaves gives operators the tools to stop competing solely on price and start competing on the depth of the experience.