Mirakl

Every major retailer dreams of expanding its catalog without multiplying its warehouses. Mirakl turned that dream into infrastructure. The Paris-based company built a marketplace-as-a-service platform that allows retailers, distributors, and B2B companies to launch and manage their own multi-vendor marketplaces quickly, without taking on the logistics of third-party products. Founded by Philippe Corrot and Adrien Nussenbaum, Mirakl starts from a precise insight: the Amazon marketplace model cannot be replicated internally by every company, but it can be delivered as a service. The platform handles seller onboarding, product catalog management, transactions, payments, and seller performance monitoring — all through a single enterprise solution that integrates with the client's existing systems. The business model combines SaaS licensing with a revenue share on marketplace-generated sales: as the client grows, so does Mirakl. This incentive-aligned structure has attracted top clients worldwide, from major European distribution groups to multinationals looking to digitize their supply networks. The impact on retail is substantial: a company that adopts Mirakl can multiply its assortment several times over within months, offering consumers a broader selection without bearing the cost of purchasing, storing, or managing the product itself. In B2B, the platform lets manufacturers and distributors build digital ecosystems around their offerings, capturing value across the supply chain. Mirakl stands as one of Europe's most successful marketplace infrastructure plays — proving that you don't need to be Amazon to do business like Amazon.