ManoMano

Home improvement is one of Western Europe's most fragmented and under-digitized markets — tens of thousands of specialized retailers, sprawling catalogs, and customers who move between DIY projects and professional tasks without a single reliable destination. ManoMano chose to occupy exactly that space, building the leading European marketplace for DIY, home improvement, and gardening, with over 50 million products and 60 million monthly visitors across six countries. Founded in Paris by Christian Raisson and Philippe de Chanville, ManoMano bet early on deep vertical focus: not a generalist e-commerce player that also sells hammers, but a platform purpose-built around the specific needs of people buying materials, tools, and garden supplies. That positioning enabled the development of category-specific editorial tools — installation guides, technical advice, specification comparators — that build buyer confidence and reduce returns. The pure marketplace model, collecting commissions on sales made by third-party sellers, delivers scalability without the burden of warehouse management. ManoMano went further by launching ManoMano Pro, a dedicated platform for construction and installation professionals: a B2B channel serving craftspeople, installers, and small contractors with dedicated pricing, simplified invoicing, and reliable delivery. This dual presence — consumer and professional — positions ManoMano as the reference infrastructure for everything related to home and construction across Europe.