LA LUNA DEL GRANO S.R.L. SOCIETA' BENEFIT
At La Luna del Grano, we help companies create inclusive work environments by addressing gender disparities, attracting and retaining talent. We have
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About LA LUNA DEL GRANO S.R.L. SOCIETA' BENEFIT
When a qualified professional leaves a company after maternity leave, the damage is not only personal โ it is organisational, economic, and systemic. La Luna del Grano, a benefit corporation based in Genoa, starts from this reality to build a service that helps companies create genuinely inclusive working environments, with a specific focus on gender disparities and the management of parenthood within a professional context. The problem La Luna del Grano addresses is cultural before it is organisational. Many companies claim to value inclusion but lack the concrete tools to measure existing disparities, design effective interventions, or retain female talent at the critical stages of a career. La Luna del Grano responds with a structured consulting approach, oriented toward helping organisations attract, develop, and retain talent โ with particular attention to working mothers and professional parents. The B2B model targets companies that recognise diversity and inclusion not only as an ethical commitment but as a measurable competitive advantage: talent retention, organisational wellbeing, and employer reputation are increasingly decisive factors in the choices made by high-potential individuals. The benefit corporation legal structure signals an explicit commitment to generating value not only for clients but for the broader community. In an Italian labour market that still records one of the lowest female employment rates in Europe, La Luna del Grano operates precisely where change is most necessary and most difficult to achieve.
The Story
We want to combat the phenomenon of resignations among new mothers, revolutionizing the concept of motherhood in the workplace, starting from culture at all levels and offering new models. At the end of February 2026, in the Chamber of Deputies, a bill on equal parental leave โ presented by the opposition parties โ stalled in the Budget Committee, following a negative opinion from the State General Accounting Office. The measure aimed to implement a change.
How LA LUNA DEL GRANO S.R.L. SOCIETA' BENEFIT works
Business Model
model B2B based on services e solutions customized per companies.
Revenue Model
Revenue from the sale of products or services online.
Products & Services
Key Products
- paternitร โ
- spiega Elisabetta nel podcast
Market & Clients
Key Customers
At La Luna del Grano, we help companies create inclusive work environments by addressing gender disparities, attracting, and retaining talent.
Geographic Presence
How LA LUNA DEL GRANO S.R.L. SOCIETA' BENEFIT competes
Competitive Advantages
- Ability to customize the offering based on customer needs.
- Presence of a network or community that strengthens distribution.
- Declared technological differentiation on the product.
How LA LUNA DEL GRANO S.R.L. SOCIETA' BENEFIT grows
Growth Strategy
The growth strategy appears to be linked to partnerships and ecosystem development.
Distribution Model
Direct distribution with a consultative sales approach.
Moat (Defensibility)
The competitive advantage seems to be based on a community or network built around the product.
Founding Team
Key Executives
- Sonia Zappitelli - CEO
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Read AnalysisSources
- La Luna del Grano — lalunadelgrano.com
- Chi siamo - La Luna del Grano — lalunadelgrano.com
- Blog - La Luna del Grano — lalunadelgrano.com
- Senza i padri, la paritร non funziona: il nodo del congedo di paternitร - La Luna del Grano — lalunadelgrano.com
- News - La Luna del Grano — lalunadelgrano.com
- BossWmn ospita Elisabetta Pesenti da Coffee & Talk - La Luna del Grano — lalunadelgrano.com
- Mamme in Carriera: La Luna del Grano protagonista nella puntata sul supporto genitoriale in azienda - La Luna del Grano — lalunadelgrano.com
- La Luna del Grano nel podcast Imprenditoria Sociale: quando il welfare diventa missione - La Luna del Grano — lalunadelgrano.com
- Congedi parentali: intervista a La Luna del Grano su TeleGenova - La Luna del Grano — lalunadelgrano.com
- LinkedIn company page — LinkedIn