KeepIt, Lda

๐Ÿ“‚ Hardware & Deep Tech๐Ÿ“ Lisbona๐Ÿ—“๏ธ Founded: 2007

Cloud-to-cloud backup and data protection solution for SaaS applications, offering independent, vendor-neutral storage for Microsoft 365, Google Workspace, and more.

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About KeepIt, Lda

When a company adopts Microsoft 365, Google Workspace, or Salesforce, it tends to assume its data is safe. In reality, SaaS providers protect service availability, not customer data. The responsibility for backup falls on the organisation โ€” and most discover this only when it is too late. Keepit was built to close this gap, with over twenty years of experience in data protection and a platform designed entirely for the SaaS world. Unlike many backup solutions that rely on infrastructure from the major hyperscalers, Keepit operates its own network of data centres, completely independent from the vendors whose data it protects. This is not a minor technical detail: it means that an outage at Microsoft Azure or Google Cloud does not compromise backup availability. The independence is architectural, not merely contractual. The platform covers the major enterprise SaaS suites โ€” Microsoft 365, Google Workspace, Salesforce, and others โ€” with continuous backup, versioning, and granular restore capabilities that allow recovery of a single file, a mailbox, or an entire tenant within minutes. For IT teams and compliance officers, this translates into certainty: the data exists somewhere independent of the provider and can be restored whenever needed. The target market is mid-sized and large enterprises that have built their operational stack around cloud suites and need to meet increasingly stringent regulatory requirements around data retention and recoverability โ€” from GDPR to sectoral frameworks such as NIS2. The solution's economic competitiveness, built on a transparent per-user pricing model, lowers the adoption barrier even for organisations with finite IT budgets. With over two decades of history and a platform built specifically for SaaS data, Keepit stands as one of the most mature players in a market that growing regulatory awareness is making increasingly urgent.

The Story

Together, he and Frederik Schouboe founded Keepit in 2007. Before Keepit, the two co-founded and led Cohaesio, a managed hosting provider and data center operator; and even earlier, the web and email hosting company Surftown. The mission was simple: to help businesses protect their data in the cloud.

How KeepIt, Lda works

Business Model

Model based on professional services and custom-designed solutions on demand.

Revenue Model

Recurring revenue from subscription fees or software licenses.

Products & Services

Key Products

  • Notifiche Ruolo B

Core Use Cases

  • Integrazione di interfacce touch in prodotti fisici.

Market & Clients

Key Customers

This has led our solution to be entirely created specifically for cloud SaaS data.

Geographic Presence

DEFRPTGB

How KeepIt, Lda competes

Competitive Advantages

  • Ability to customize the offering based on customer needs.
  • Presence of a network or community that strengthens distribution.
  • Declared technological differentiation on the product.

How KeepIt, Lda grows

Growth Strategy

The growth strategy appears to be linked to partnerships and ecosystem development.

Distribution Model

Digital distribution through the website and online channels.

Moat (Defensibility)

The competitive advantage seems to be based on a community or network built around the product.

Founding Team

Key Executives

  • LinkedIn Spokespeople Morten Felsvang - CEO

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Sources

๐ŸŽ™๏ธ Scalable Podcast โ€” European startup stories ยท ๐Ÿ‡ฎ๐Ÿ‡น in Italian
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