inoqo GmbH

Every time a consumer puts a product in the grocery cart, they are making a choice with a measurable environmental impact. Yet that impact is almost always invisible — food labels show calories and allergens, not CO₂ emissions or water consumption. Inoqo aims to change this, offering a sustainability intelligence platform that enables grocery retailers and food and beverage producers to measure, optimize, and communicate the environmental footprint of their products. The platform is aimed primarily at grocery retailers and sustainability teams within food companies. Inoqo analyzes product data — ingredients, origin, production processes — and calculates the environmental impact across the full lifecycle, providing an assessment that can be communicated to consumers through physical retail or digital channels. The system also helps identify optimization opportunities: which ingredients to swap in order to reduce a product's footprint without compromising its sensory qualities or production feasibility. The target market is sustainability in food retail, a sector evolving rapidly under pressure from both European regulations — which demand increasing environmental transparency across supply chains — and the expectations of more conscious consumers, particularly among younger demographics. For retailers, having credible tools to measure and communicate sustainability has become both a compliance requirement and a competitive differentiator. Inoqo's business model is B2B, centered on a software platform. The value proposition operates on three levels: accurate impact measurement, product formulation optimization, and transparent communication to end consumers.