HoxHunt Oy

๐Ÿ“‚ Hardware & Deep Tech๐Ÿ“ Helsinki๐Ÿ—“๏ธ Founded: 2016

Next-generation security awareness training platform powered by AI and game design, building measurable cyber resilience for enterprise employees.

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About HoxHunt Oy

The weakest point in most organisations' cybersecurity posture is not a misconfigured firewall, an unpatched server, or a gap in network architecture โ€” it is a human being who clicks on the wrong link at the wrong moment. Security budgets that grow year after year have not eliminated this vulnerability, because the fundamental problem is not technical but behavioural. HoxHunt was built specifically to solve this problem, delivering a next-generation security awareness platform that takes the challenge of changing employee behaviour seriously enough to actually be effective at it. The platform is powered by cognitive automation and combines the precision of AI-driven personalisation with engagement mechanics derived from game design. Rather than delivering annual compliance training modules that employees complete mechanically and promptly forget, HoxHunt operates continuously, delivering adaptive phishing simulations and micro-learning moments that meet each user where they are in their individual security awareness journey. The AI learns what types of phishing attempts, social engineering tactics, and deception techniques a particular user has historically been vulnerable to, and builds a personalised training path that systematically reduces those specific vulnerabilities over time. The scale at which HoxHunt operates is impressive and commercially significant. The platform serves more than three million users worldwide across more than forty languages, runs over seven million simulations per month, and analyses more than half a million real threat reports every month โ€” data that feeds back into the AI's understanding of the current threat landscape and keeps the simulations calibrated to what attackers are actually doing rather than what they did two years ago. The transformation that HoxHunt enables is not merely an improvement in test scores on phishing simulation click rates โ€” it is a genuine shift in how organisations conceptualise their employees' role in the security ecosystem. Rather than treating staff as the weakest link that needs to be managed and controlled, HoxHunt's model treats them as potential security assets โ€” a distributed human detection network that, if properly trained and engaged, can identify and report threats before they cause serious damage. The half a million real threat reports analysed monthly feed a continuously improving threat intelligence picture that keeps HoxHunt's simulations calibrated to the actual attack patterns employees encounter in their inboxes every day. The growth strategy is built on partnerships and ecosystem development, working with enterprise clients, managed security service providers, and cybersecurity platform vendors who share the view that human resilience is not a soft skill add-on but a core component of a complete security programme.

The Story

Over 270 people, representing more than 20 nationalities, across 3 continents. Over 40 promotions last year, driven by a strong growth culture. On a mission together... Join our mission 2016. Hoxhunt founded the $3 million Series A in 2018 with Dawn Capital, with the participation of

How HoxHunt Oy works

Business Model

model based on professional services and custom-designed solutions.

Revenue Model

Recurring revenues from subscription fees or software licenses.

Products & Services

Key Products

  • servizi al mercato per risolvere nuove sfide in materia di sicurezza

Market & Clients

Key Customers

3 million users worldwide, 7 million simulations per month, 500,000 threats analyzed per month, available in over 40 languages. Hoxhunt helps organizations transform employees from the biggest risk to the best defense.

Geographic Presence

FI

How HoxHunt Oy competes

Competitive Advantages

  • Ability to customize the offering to meet customer needs.
  • Presence of a network or community that strengthens distribution.
  • Declared technological differentiation in the product.

How HoxHunt Oy grows

Growth Strategy

The growth strategy appears to be linked to partnerships and ecosystem development.

Distribution Model

Direct distribution with a consultative sales approach.

Moat (Defensibility)

The defendable advantage seems to rely on proprietary technology or know-how.

Funding & Investors

Funding Rounds

  • 2016 - Series B: 2016
  • 2016 - Series B: 56
  • 2018 - Series A: 270
  • 2022 - Series B: 31,

Key Investors

Dawn CapitalIcebreaker.vcRisto Siilasmaa

Founding Team

Key Executives

  • Jason Haper - Head of
  • Security Diligence - Head of

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Sources

๐ŸŽ™๏ธ Scalable Podcast โ€” European startup stories ยท ๐Ÿ‡ฎ๐Ÿ‡น in Italian
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