HOTELBUDDY TECHNOLOGY OU

The hotel guest journey extends far beyond the moment of check-in, but that moment has historically been a significant source of friction — queues at reception desks, paper forms, manual identity verification, physical key cards that need to be programmed and handed over. HotelBuddy is a cloud-based software platform, founded in Estonia, that is designed to eliminate that friction entirely while giving hotels a powerful tool for digitising the broader guest experience without requiring guests to download a dedicated application. Mobile check-in is the centrepiece of the platform's guest-facing experience. Before they even arrive, guests can complete the entire check-in process from their smartphone: uploading identity documents, signing registration forms, confirming room preferences, and arranging any pre-arrival requests. When they reach the hotel, there is no queue, no paperwork, and no wait — they proceed directly to their room using keyless mobile access integrated with the hotel's door locking systems. The result is an arrival experience that feels genuinely modern and effortless rather than simply digitised. At the other end of the stay, the checkout process receives the same treatment. Guests can review their account, settle any outstanding charges for additional services consumed during their stay, and complete the checkout formality entirely from their phone before departure. This removes a second significant friction point — the queue at the reception desk on departure morning — and creates a cleaner, faster financial settlement process for hotel operations. For hotel operators, the operational benefits of HotelBuddy extend beyond guest satisfaction metrics. The reduction in manual processing at the front desk is material — front desk teams spend significantly less time on administrative tasks and more on the personalised guest interactions that actually build loyalty and generate positive reviews. The platform also integrates with existing property management systems rather than requiring their replacement, which dramatically reduces the complexity, cost, and risk of adoption. HotelBuddy's growth strategy is built on partnership and ecosystem development, working with hotel groups of varying scales, property management system vendors, door lock manufacturers, and hospitality technology integrators across European and international markets. The platform collects valuable data on guest behaviour and preferences throughout each stay, giving hotels insights that can improve both service personalisation and operational planning over time. This data dimension adds a long-term value layer beyond the immediate operational benefits of digitalised check-in and checkout. The platform is designed to deliver a meaningful improvement in the guest experience without asking hotels or their guests to fundamentally change the way they think about a hotel stay — just to do it more efficiently, with less friction, and with more time freed for the moments of genuine hospitality that guests actually remember.