Heura Foods

Heura Foods is a Spanish foodtech company founded in 2017 in Barcelona, specialising in producing 100% plant-based foods — burgers, cheeses, and other plant-protein products — built around Mediterranean flavours and ingredients. Heura's distinctive proposition combines environmental sustainability with gastronomic appeal: its products aim to compete on taste with the animal equivalent, not merely to offer themselves as an ethical substitute. 2024 had marked a record year financially, with a €40 million Series B — the largest round ever raised by a European plant-based company at the time. 2025 brought a further milestone: the European Investment Bank (EIB) signed a €20 million loan to support Heura's R&D programme, aiming to expand the range beyond plant-based meat into pastas, snacks, and next-generation vegan cheeses with a richer protein profile than products already on shelves. On the economic sustainability front, Heura has halved its losses and is targeting profitability in Q4 2025, aiming to consolidate its first full year of profitability in 2026 — an important milestone in the plant-based sector which, after the euphoria of 2019-2021, has gone through a phase of cooling consumer demand and greater investor selectivity. Heura's journey reflects the second maturation phase of the plant-based foodtech market: moving from growth at all costs to the pursuit of a sustainable economic model, underpinned by continuous product innovation and category diversification.