GEOSONAR S.R.L.

Until a few years ago, brand visibility was measured by position on Google's results pages. Today there is a new variable that marketing managers are starting to understand: when a user asks ChatGPT or Google AI Mode which is the best tool for doing X, which brand is cited first? This is the question that GEOSONAR, a Rome-based startup, has decided to turn into a measurable service. The platform analyses and optimises brand visibility on generative search engines — ChatGPT, Google AI Mode, and others — monitoring whether and how the brand is cited in AI-generated responses, identifying visibility gaps, and suggesting actions to improve positioning in conversational contexts. The category GeoSonar is building is often called AEO (Answer Engine Optimization) or GEO (Generative Engine Optimization): the SEO of the AI era. It is a nascent but rapidly growing market, because the share of searches transiting through conversational interfaces is structurally increasing. The positioning as 'the No. 1 tool in Europe for dominating AI responses' is ambitious and signals a category leadership strategy: those who arrive first in an emerging market and establish themselves as the reference have a competitive advantage that is difficult to erode. The B2B custom solutions model adapts to brands of different sizes and sectors. GeoSonar is building its story at a moment when the paradigm of digital visibility is being rewritten, and those with the tools to measure and optimise this new paradigm have a concrete advantage.