G&G NEXTGEN SRLS

There is a growing gap in artificial intelligence adoption between large companies and Italian SMEs: the former have dedicated teams, significant budgets, and access to specialised consultants; the latter often do not know where to start, fear excessive costs, and lack the internal skills to evaluate which AI tools suit their specific needs. G&G NEXTGEN SRLS, based in Civitanova Marche, has set out to address precisely this gap, helping SMEs transform artificial intelligence from an abstract concept into a practical tool that saves time, optimises processes, and enhances the creativity of the team. The proposition is concrete: not generic AI consultancy, but specific implementations adapted to each company's operational context. The emphasis on creativity as a value to enhance — not just efficiency — signals a more sophisticated vision of AI applied to work: not simply automating repetitive tasks, but augmenting human capabilities in activities that require judgement, originality, and relational skills. The Italian SME market is enormous in terms of numbers but fragmented by sector and digital maturity, which makes a vertical and contextualised approach necessary rather than standardised solutions. The B2B custom solutions model is consistent with this need. In a context where the competitiveness of Italian SMEs increasingly depends on the ability to adopt technologies intelligently — not simply purchasing them — the role of G&G NEXTGEN is to lower the barrier of entry to AI for those who lack the resources to do it alone.