FTNet

FTNet is an Italian startup founded in 2021 in Naples that developed Fdirect, a B2B digital platform designed to simplify one of the most complex and regulated segments of logistics: the pharmaceutical supply chain. The software integrates order management, batch traceability, and communication between the various players in the supply chain — manufacturers, wholesalers, pharmacies, and intermediate distributors — aiming to reduce manual errors and fulfilment times typical of a sector still heavily dependent on paper-based processes or fragmented information systems. The Italian pharmaceutical distribution market is characterised by strict drug traceability regulations, imposed by both national rules and European directives on medicine serialisation. In this context, B2B digital solutions like Fdirect address a concrete need among small and medium-sized supply chain companies, which require more efficient management tools without bearing the technology investments typical of large pharmaceutical corporations. With no further public sources available on funding rounds, customer numbers, or recent growth metrics, FTNet remains an emerging player in the Naples startup landscape, focused on the B2B niche of digital pharmaceutical logistics.