DVERSO S.R.L.

Collecting data from customers, leads, and prospects is one of the most strategically important and consistently underestimated tasks in any digital business. Static forms convert poorly, traditional surveys get abandoned halfway through, and marketing automation pipelines often remain incomplete because the data collected is not structured enough to be actionable. DVERSO S.R.L., a Milan-based startup, tackles this problem with a platform that enables the creation of conversational forms and automation workflows without writing a single line of code. DVERSO's approach draws on conversational logic rather than traditional form design. Instead of presenting users with a block of fields to fill in, the platform guides them through a sequence of questions that adapt based on previous answers, creating a more natural and engaging experience. The result is a higher completion rate and higher-quality data for the organizations collecting it. But data collection is only the starting point. DVERSO integrates automation capabilities that allow immediate action on collected data: segmenting contacts, sending notifications, populating CRMs, triggering email sequences, or passing information to other tools in the company's tech stack. The new Contacts and Automations feature consolidates these capabilities into a single interface, reducing dependency on external integrations. The target market is marketing and sales teams at B2B and B2C companies looking to convert leads into customers more efficiently. The offering is particularly relevant for teams managing digital acquisition flows who want to improve campaign ROI without increasing advertising budgets — by improving conversion at the data collection stage. The business model is B2B with a software platform, likely subscription-based. Ease of use — no technical skills required — lowers the adoption barrier and makes the platform accessible to small teams and scale-ups that cannot afford costly enterprise solutions.