Dragonfly AI
Dragonfly AI uses a biological algorithm developed at Queen Mary University of London to analyse advertising creatives pre-flight, predicting visual attention, emotional response and memorability for brands including Nestlé, PepsiCo and L'Oréal.
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Podcast Episode
🎙️ Deep Dive
Daily News – 28 January 2026
Listen to the episodeAbout Dragonfly AI
Dragonfly AI is a British startup founded in 2018 that developed a neuroscience-based creative testing platform. The technology engine — developed with the neuroscience department of Queen Mary University of London — biologically simulates how the human brain perceives, processes and remembers creative content, without relying on training data subject to bias. The platform is used by 70+ global brands including Nestlé, PepsiCo, Unilever, Coca-Cola and L'Oréal to test advertising campaigns and packaging pre-flight, reducing creative risk. In January 2026 it raised €5.7M from 24Haymarket, Guinness Ventures and Foresight to expand analysis metrics and US sales teams.
Market & Clients
Key Customers
Brand managers, marketing teams and creative agencies at large consumer companies looking to validate creatives before publication.
Geographic Presence
Funding & Investors
Funding Rounds
- 2026 - Growth round: €5M
Key Investors
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