Dalton
Dalton analyses a company's website, automatically launches A/B experiments and personalises the user experience 24/7 to maximise conversions, without requiring manual technical intervention.
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Podcast Episode
🎙️ Deep Dive
Daily News - 5 September 2025
Listen to the episodeAbout Dalton
Dalton is a startup founded in Ghent in 2024 by Vincent Declercq and Ward Van Laer. The company developed an AI platform that transforms static websites into self-improving growth systems: it analyses traffic, identifies funnel friction, automatically launches experiments and personalises user experiences in real time to maximise conversions. Clients include Sunday, Dexxter and klimaatshop.nl. In September 2025 it raised €1M in pre-seed from successful tech founders to expand towards e-commerce and SaaS companies across Europe.
Market & Clients
Key Customers
E-commerce and SaaS companies looking to improve website conversion rates without manual technical intervention.
Geographic Presence
Funding & Investors
Funding Rounds
- 2025 - Pre-Seed: €1M
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