Cubic Telecom

Cubic Telecom — now rebranded as Cubic³ — is an Irish company founded in 2003 in Dublin that has built a unique position in the global connectivity market for vehicles and IoT assets. Its core technology is a software-defined platform that manages data and voice connectivity across 200+ countries via eSIM and agreements with local operators, eliminating the need for multiple physical SIMs or international roaming for connected devices. The key market is automotive: Cubic³ provides embedded connectivity for infotainment and telematics systems for global automotive brands including Audi and Mercedes-Benz. In 2024, it doubled the number of European countries where it offers in-car Wi-Fi, reaching 26 nations. In December 2024, it announced a partnership with Skylo Technologies to integrate NTN (Non-Terrestrial Network) connectivity — satellite emergency communications — into connected vehicles. The most significant validation came from investors: SoftBank Corp. invested approximately €473 million for a 51% stake at a valuation exceeding €900 million — positioning Cubic³ as one of the most capitalised players in European IoT connectivity. The market context is favourable: McKinsey estimates that 95% of new vehicles sold globally will be connected by 2030, with potential incremental value of $250–400 billion for the ecosystem.