Cloover
Berlin-based startup connecting solar, battery, heat pump and EV charger installers with instant financing for end customers. Described as the "Shopify of renewable energy".
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About Cloover
Cloover was founded in 2022 to solve one of the main barriers to residential energy transition: small and mid-sized installers of solar panels, batteries, heat pumps and EV chargers lacked access to integrated financial tools to offer instalment payment options to their customers. Cloover's platform combines management software for installers with instant financing for households — a SaaS + fintech model enabling an installer to complete the entire sales, quote, financing and installation process on a single platform. In January 2026, Cloover raised $1.22 billion in a mix of equity ($22M Series A) and debt facility ($1.2B), signalling that scaling the model requires specific capital to finance end-consumer loans.
The Story
Founded in 2022 in Berlin to solve the difficulty small renewable energy installers face in offering integrated financing to their customers.
How Cloover works
Business Model
SaaS for installers + consumer financing origination. "Shopify of Energy" model.
Market & Clients
Geographic Presence
Strategic Insights
- In energy installation markets, distribution flows through contractors — not directly to end consumers.
- The capital intensity of the model ($1.2B debt facility) is a competitive advantage: few competitors can replicate both the software and the credit balance sheet.
- European renewable energy regulation creates structural demand the model can scale on without needing to generate it.
Funding & Investors
Funding Rounds
- 2026 - Series A + debt facility: $22M + $1.2B debt
Founding Team
Founders
Key Metrics
Lessons from Cloover
- In markets with established distribution channels (installer networks), the fastest path to scale is enabling the intermediary, not bypassing it.
- Fintech models embedded in B2B workflows have very high retention: an installer using the platform for every project doesn't easily switch.
- Separating equity from debt in fundraising is a precise strategic choice: it allows scaling the credit portfolio without excessively diluting shareholders.
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