Ceartas

Digital content creators today face a threat that did not exist five years ago: deepfakes. Anyone with an online presence — an influencer, an actress, a musician, an athlete — can find their image and likeness used without consent in fake content, often of an explicit or defamatory nature, distributed on platforms that are difficult to monitor and even harder to reach with manual removal requests. Ceartas has built a next-generation AI-based copyright protection platform designed specifically for content creators who want to protect their name, image, and likeness automatically, continuously, and at scale. The mechanism is proactive monitoring: instead of waiting for the creator to accidentally discover that someone has used their image, Ceartas continuously scans relevant platforms and automatically intervenes with removal requests against unauthorised content, stolen material, and deepfakes. The market is broad — not only celebrities with dedicated legal teams, but the long tail of mid-sized content creators who lack the resources to monitor and defend themselves manually. The professional and custom-order model suggests that Ceartas adapts to different levels of exposure and protection need. In a European regulatory context moving rapidly to regulate deepfakes and protect image rights, Ceartas anticipates a demand that will become structural.