CARE S.R.L.

Anyone who trains outdoors or in urban spaces knows the challenge: finding the right equipment at the right moment is not always straightforward, and traditional gyms do not cover every need for those who want to train flexibly, outside fixed schedules and enclosed spaces. CARE, a Turin-based startup operating at the intersection of e-commerce and healthtech, has developed a solution built for the new way people practice sport: smart lockers distributed across public and private locations, giving athletes access to the equipment they need, where and when they need it. The concept is simple, but execution requires careful logistical and technological coordination. CARE's smart boxes serve as physical access points to a sports equipment sharing service, integrated into a digital system that lets users locate the nearest unit, reserve equipment, unlock it with their smartphone, and return it after training. It is the sharing economy model applied to fitness, with a specific focus on outdoor and urban sports practice. CARE's target users are those who approach sport in a modern, flexible way: runners, cyclists, functional training enthusiasts, and those who work out in parks or city athletic areas. This is a rapidly growing segment, fueled by the spread of wellness as a lifestyle and the increasing demand for solutions that adapt to variable schedules and habits. The operational structure is B2B: CARE partners with public bodies, private space managers, sports centers, and real estate operators to place its smart boxes in strategic locations, sharing service revenue with them. For the end user, the experience is direct, accessible, and convenient. In a context where cities are investing more heavily in infrastructure for citizen movement and wellbeing, CARE's proposition fits naturally into the broader trend toward the sportification of urban spaces.