Bynder

Bynder is the world's leading SaaS platform for Digital Asset Management (DAM), founded in 2013 in Amsterdam by Chris Hall. Born from a Dutch web agency struggling to manage the volume of digital assets for its clients, Bynder turned this pain point into a product: a centralised platform where marketing teams can store, organise, distribute, and track all their digital assets — images, videos, documents, templates — consistently and under governance. The value proposition is clear: in large organisations, digital files proliferate chaotically across emails, shared cloud folders, and local drives, creating enormous inefficiencies in content production. Bynder brings order and governance, connecting the asset library to marketing systems (CMS, PIM, creative tools) through APIs and native integrations. Today Bynder serves over 4,000 brands worldwide — including Spotify, Puma, and Patagonia — with 1.7 million users and presence in 20% of Fortune 500 companies. The company has raised over €100 million across multiple funding rounds and has integrated AI capabilities for automatic tagging, semantic search, and creative variant generation.