Bending Spoons

๐Ÿ“‚ Software Enterprise๐Ÿ“‚ Artificial Intelligence๐Ÿ“ Milano๐Ÿ—“๏ธ Founded: 2013

Italian tech company renowned for developing and acquiring mobile apps and digital products, including Splice and Evernote.

Europe's most interesting startup stories. Every week.

No spam. Unsubscribe anytime.

Podcast Episode

๐ŸŽ™๏ธ Deep Dive

EP2 - Unicorn Files - Bending Spoons: from Failure to Italian Tech Legend

Listen to the episode

About Bending Spoons

Some companies grow organically. Some grow through acquisition. Bending Spoons does both with an intensity that has few precedents in European technology history. Founded in 2013 by Luca Ferrari and four co-founders โ€” Francesco Patarnello, Matteo Danieli, Luca Querella, and Tomasz Greber โ€” initially in Copenhagen and later relocated to Milan, the company spent a decade building an acquisition and optimization machine that is now targeting a $20 billion IPO on US markets. The playbook is precise and repeatable: Bending Spoons identifies software products with established user bases but compressed margins or suboptimal management, acquires them, restructures aggressively โ€” often with significant workforce reductions โ€” and relaunches them with intensive A/B testing cycles and subscription-based monetization strategies. It is not a sentimental approach, but it works. Apps across the portfolio have been downloaded over 400 million times, and include Splice for mobile video editing, Remini for AI-powered photo enhancement, and StreamYard for professional live streaming. The major acquisitions of recent years illustrate the breadth of ambition. In 2022 Bending Spoons acquired Evernote, the note-taking app with 220 million registered users that had lost its competitive edge. In 2023 came WeTransfer, the Dutch file-sharing platform with 87 million monthly users. In 2024 they picked up Mosaic, a resource management tool for creative agencies. In September 2025, a deal to acquire Vimeo for $1.38 billion in cash. And then, in October 2025, the boldest move yet: buying AOL from Yahoo for approximately $1.5 billion, financed through a $2.8 billion debt raise. The financial numbers reflect this pace of expansion. Company valuation climbed from โ‚ฌ2.55 billion in 2024 to $11 billion by end of 2025. Expected 2025 revenues are approximately $1 billion, with adjusted EBITDA projected at $700 million โ€” a margin profile that explains why investors are pricing the company at market-leader multiples. Projections for 2026 point to adjusted EBITDA of $1.4 billion. What makes Bending Spoons genuinely unusual, though, is not just the financial trajectory โ€” it is the organizational model. With roughly 400 to 500 total employees, the company manages a portfolio of products serving hundreds of millions of global users. The ratio between headcount and output is deliberately extreme: every position is filled only with the best available talent, through a selection process so rigorous that in 2025 alone the company received over 600,000 applications with a job offer rate of 0.04%. It is a model that prioritizes intellectual density over traditional organizational scale. Now, with Goldman Sachs, JPMorgan, Bank of America, BNP Paribas, Allen & Co., and Jefferies mandated to organize a potential Wall Street listing targeting a $20 billion valuation, Bending Spoons is positioning itself to become the largest Italian tech company ever listed on US markets. A journey that began with a small team in Copenhagen building quality mobile apps, and has resulted, twelve years later, in redefining what a European technology company can aspire to build.

The Story

A group of Italian engineers and entrepreneurs founded Bending Spoons to develop mobile applications for the global market. The company scaled by launching and acquiring apps across categories, mastering performance marketing and subscription-based monetization. It subsequently acquired Evernote and other assets to strengthen its portfolio, raising capital for acquisitions.

How Bending Spoons works

Business Model

Develops, acquires, and manages consumer apps with subscription-based revenue.

Revenue Model

Subscriptions and in-app purchases across multiple applications.

Products & Services

Key Products

  • Splice
  • Remini
  • Evernote
  • Incontro
  • Applicazioni Mosaic

Core Use Cases

  • Montaggio video
  • Miglioramento fotografico
  • Prendere appunti
  • Incontri della comunitร 

Market & Clients

Key Customers

Millions of users worldwide through the app portfolio.

How Bending Spoons competes

Competitors

AdobeCanvaNotion

Competitive Advantages

  • Data-driven marketing experience
  • Strong subscription monetization
  • Diverse app portfolio

How Bending Spoons grows

Growth Strategy

Acquire apps with insufficient monetization, invest in AI-based features, and increase subscription revenue through global marketing.

Distribution Model

Primarily through app stores (iOS and Android) with global reach.

Moat (Defensibility)

High-performance engine for user acquisition and monetization and proprietary technology across the apps.

Regulatory Context

Subject to data privacy policies and app store regulations.

Key Risks

  • Dependence on app store platforms
  • Subscription churn
  • Competition from larger platforms

Strategic Insights

  • Scaling multiple products diversifies revenue sources.
  • Acquiring established apps accelerates growth

Funding & Investors

Latest Valuation

Potential IPO valuation around $20B (2026)

Funding Rounds

  • 2024 - Growth round: $155M
    Lead: Intesa Sanpaolo, Ryan Reynolds

Key Investors

Baillie GiffordCox EnterprisesNUO CapitalStarTIPIntesa SanpaoloRyan Reynolds

Founding Team

Founders

Luca FerrariCo-founder & CEO
Francesco PatarnelloCo-founder
Matteo DanieliCo-founder
Luca QuerellaCo-founder
Tomasz GreberCo-founder

Key Executives

  • Luca Ferrari - CEO

Key Metrics

Valuation$2.55B (2024)
IPO filingNasdaq filing (2026)
2025 revenueโ‚ฌ1.13B / $1.31B (2025)
Q1 2026 revenueโ‚ฌ520M / $601M (2026)
Q1 2026 net profitโ‚ฌ23.8M / $27.5M (2026)
Monthly active users500M+ (2026)
Paying customers9M+ (2026)

Lessons from Bending Spoons

  • Building internal marketing and analytics capabilities can drive growth.
  • Acquisitions can complement organic product development.

Similar Startups

๐Ÿ“ milan

PRAGMATICA S.R.L. SOCIETA' BENEFIT

Pragmatica develops qb-OS, an agentic AI operating system that empowers frontline workers in hospitality, retail, banking, and healthcare.

Read Analysis
๐Ÿ“ milan

TENSORLOOPS SOCIETA' A RESPONSABILITA' LIMITATA

Innovative AI startup from Sapienza University of Rome, integrating artificial intelligence into business workflows to drive efficiency and automation.

Read Analysis
๐Ÿ“ milan

ACAI S.R.L.

ACAI provides SEO-optimized content creation using AI in three steps: analysis, writing, and optimization.

Read Analysis
๐Ÿ’ก IdeaLedger

Frameworks used by Bending Spoons

โš”๏ธ
Competition & Status Quo How to map competition and status quo for your startup: direct competitors, indirect compeโ€ฆ
โ†’
โš”๏ธ
Competition & Status Quo How to map competition and status quo for your startup: direct competitors, indirect compeโ€ฆ
โ†’
๐Ÿ“ˆ
KPI for Startups Which KPIs to track based on your startup stage: from idea to Series A. North Star Metric,โ€ฆ
โ†’
๐Ÿš€
The Stages of a Startup The 6 phases of startup development: what to do in each, which mistakes to avoid, how to kโ€ฆ
โ†’
๐Ÿš€
The Stages of a Startup The 6 phases of startup development: what to do in each, which mistakes to avoid, how to kโ€ฆ
โ†’

Sources

๐ŸŽ™๏ธ Scalable Podcast โ€” European startup stories ยท ๐Ÿ‡ฎ๐Ÿ‡น in Italian
Spotify ๐ŸŽง Apple