EP23 - Wayflyer: From One to Five Billion in RBF

How Irish unicorn Wayflyer has deployed over $5 billion to 5,000+ DTC brands across 11 countries using Revenue-Based Financing: the credit model that repays automatically as a percentage of revenue, with no personal guarantees and no cap table dilution.

Founded in Dublin in 2019 by Aidan Corbett and Jack Pierse, Wayflyer solved one of the most acute DTC brand problems: the cash mismatch between when you pay for inventory (months before) and when you cash in from customers (when they buy). Traditional banks don't understand these models, factoring is too expensive, and equity rounds dilute too much. Wayflyer's RBF sits exactly in the middle.

In this episode we analyze Wayflyer's underwriting model — based on data from platforms like Shopify, Amazon, Meta, and Google Ads — that enables credit decisions in hours rather than weeks. We discuss expansion into wholesale financing, debt lines from banking partners that multiply deployment capacity, and the strategy to reach $10 billion in deployed capital. You'll learn why RBF is becoming the preferred financial layer for DTC brands in Europe and America, and what the real risks are of this model when interest rates rise.

• Fee fissa tipica 5–10%, rimborsi fissi o % ricavi
• $5 mld erogati; 5.000+ brand; 11 Paesi (al 30/04/2025)
• Sblocco crescita: warehouse lines e programma off-balance